You control the journey of the clothing you wear
You encourage others to do the same, through the messages you wear
You promote your brand, not that of billionaires
Less micro-plastics in the ocean
Healthier farmland
More water in countries that need it
Reduce the effects of climate change
Contribute to charities
Encourage people to consider their actions, and what goes into clothing manufacture
Be part of a movement that is akin to Wikipedia, Linux, Landshare, Freecycle, Lentil as Anything, and Tesla allowing anyone to use their patents.
A clear business opportunity for more durable
clothes exists in certain market segments.
For segments such as wardrobe staples,
non-seasonal styles, functional clothing, and
intimate wear, quality is a key concern for
customers. These items reflect ongoing clothing
needs with styles evolving slowly over time. This
segment includes coats, jumpers, jeans, socks,
hosiery, and underwear, which represents 64%
of garments produced globally for both women
and men. Many customers expect these items
to last and often wear them until they have a
material flaw, have hard-to-remove stains, or
have lost their colouration.
https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report_Updated_1-12-17.pdf